Pricing-change impact simulator
Model a price change across your customer base. Shows projected revenue, churn risk, and the customers to warn first.
Possibilities
Where this could go
Forecast Expected Revenue Changes
Model different pricing scenarios to see exactly how adjustments will alter your monthly recurring revenue.
- Connects to Stripe billing data
- Tests multiple pricing tiers
- Calculates prorated adjustments
- Displays net revenue changes
Identify Accounts At Risk
Pinpoint which customers are most likely to cancel based on their current usage and the size of the price increase.
- Analyzes historical product usage
- Flags high percentage increases
- Groups accounts by risk level
- Integrates with Mixpanel metrics
Plan Customer Outreach Campaigns
Generate a prioritized list of clients who need personal outreach before the new pricing goes into effect.
- Exports lists to HubSpot
- Segments users by account size
- Drafts personalized notification emails
- Tracks outreach completion status
Questions
Things people ask
Which billing platforms does the simulator connect to?
The tool integrates directly with major billing systems like Stripe, Chargebee, and Recurly to pull your current subscription data.
Can we test multiple pricing scenarios at once?
Yes, you can create and save different pricing models to compare the projected outcomes side by side before making a decision.
How does the tool calculate churn risk?
It evaluates the percentage increase for each account and cross-references that with their recent product usage data from tools like Amplitude or Mixpanel.
Does it account for annual versus monthly subscriptions?
The simulator separates billing cycles and shows exactly when the revenue impact will hit based on customer renewal dates.
Can we export the at-risk customer list?
You can export the prioritized customer lists as CSV files or sync them directly to your CRM like Salesforce or HubSpot.
Does the simulator change our live pricing?
No, it functions in a completely isolated sandbox environment using read-only data from your billing platform.
How long does it take to process the data?
Most simulations process in a few minutes, though accounts with hundreds of thousands of active subscriptions may take slightly longer.
