Event notifier tied to customer segments
When you add an event the system texts the right segment of your list. Tracks who opened and who attended.
Possibilities
Where this could go
Automated Text Alerts By Segment
Connect your CRM to your event calendar so the system automatically sends SMS notifications to the right lists.
- Link your existing customer database directly to your event calendar
- Define custom rules to match event types with specific customer tags
- Schedule text messages to trigger the moment a new event goes live
- Set up automated reminder texts for the day before the event
Track Message Opens And Clicks
Monitor exactly who interacts with your text messages to understand which segments are responding to your events.
- Logs open rates per campaign
- Tracks link clicks in real time
- Updates contact profiles automatically
- Exports data to your analytics tools
Log Event Attendance In Real Time
Record who actually shows up to the event and compare that data against your initial text message engagement metrics.
- Connects to your check-in software
- Matches attendees to SMS recipients
- Flags no-shows for follow-up
- Centralizes event data in one place
Questions
Things people ask
Which CRM platforms can this system integrate with?
We typically connect this tool to platforms like HubSpot, Salesforce, or ActiveCampaign. The integration relies on their APIs to pull your existing customer segments and contact tags.
How does the system send the text messages?
The platform uses an SMS gateway like Twilio or MessageBird to handle the actual text delivery. You will need an active account with one of these providers to route the messages.
Can we customize the text message templates?
Yes. You can write custom templates for different types of events and insert dynamic fields like the customer name or event date. The system pulls this data directly from your calendar and CRM.
How do you track if someone opened a text message?
We use shortened tracking links within the text message body. When a user taps the link to view event details, the system logs that click as an engagement metric in your database.
Does this handle event registration as well?
This specific tool focuses on notifications and tracking attendance. However, the text messages can link directly to your existing registration pages on platforms like Eventbrite or Cvent.
How is actual attendance tracked and recorded?
The system connects to your digital check-in tool via API. When a guest is marked as present at the venue, that status syncs back to their contact record alongside their message engagement history.
Can we send follow up messages to people who did not attend?
Yes. Because the system tracks both message engagement and final attendance, you can create a specific segment of no-shows. You can then trigger a separate text or email campaign for that specific group.
