Webinar Registration And Replay Funnel
Register, remind, deliver live or evergreen, replay page, follow-up sequence, and a no-show recovery path tied to your CRM.
Possibilities
Where this could go
Automated Registration And Reminder Workflows
Capture signups on a custom landing page and trigger timed email and SMS reminders to maximize attendance.
- Custom landing pages
- Automated email reminders
- SMS text alerts
- Calendar invite integration
Flexible Live And Evergreen Broadcasts
Host live sessions or stream pre-recorded video as simulated live events to accommodate any schedule.
- Live streaming support
- Simulated live broadcasts
- Interactive chat features
- On-demand video hosting
Targeted Follow-Up And No-Show Recovery
Segment your audience based on attendance and send personalized follow-up sequences directly from your CRM.
- Attendance tracking
- Replay page delivery
- No-show email sequences
- CRM contact tagging
Questions
Things people ask
What platforms do you integrate with for hosting the webinar?
We connect your funnel to major webinar platforms like Zoom, WebinarJam, or Demio. For evergreen setups, we can embed videos directly from Vimeo or Wistia on a custom landing page.
How does the system know who attended the webinar?
The webinar platform sends attendance data back to your CRM through a webhook or direct integration. This allows the system to apply specific tags to contacts who stayed until the end, left early, or never showed up.
Can I send SMS reminders to registrants?
Yes. When users provide their phone number during registration, the CRM can trigger text messages alongside email reminders. You control the timing, such as sending a final text fifteen minutes before the event starts.
What happens in the no-show recovery sequence?
Contacts tagged as no-shows receive a specific email path acknowledging they missed the live event. This sequence provides a link to the replay page and highlights key takeaways they missed to encourage them to watch.
Is the replay page available indefinitely?
You can set the replay page to remain active permanently or configure it to expire after a set number of days. Expiring pages often use countdown timers to create urgency before the link redirects to a closed page.
Do I need multiple tools to manage this funnel?
We typically use a centralized CRM like HubSpot or ActiveCampaign to handle the registration, emails, and automation. You only need to pair this with your preferred video or webinar hosting software.
Can I transition a live webinar into an evergreen funnel later?
Absolutely. Once your live event concludes, we take the recording and place it into an evergreen workflow. New registrants will then sign up to watch the on-demand version while receiving a similar automated email sequence.
