Campaign performance digest
Weekly email that ranks campaigns on cost, conversions, and momentum. Written from the data, not a template.
Possibilities
Where this could go
Ranked By What Matters
Sorts every active campaign by cost, conversions, and momentum. You see the winners, the bleeders, and what to do next.
- Cost per conversion surfaced for every active campaign
- Momentum score compares last seven days against the prior seven
- Coral alert on campaigns trending worse
- Sortable by channel, objective, or spend range
Written From The Data
The digest reads like a real analyst wrote it. Pulls the specific numbers, names the movers, explains the why.
- Subject line reflects the biggest delta of the week
- Three top wins and three bleeders called out by name
- Suggested action per finding, not just data dumps
- Links back to the dashboard for the full picture
Ships Every Monday
We deliver the complete breakdown to your inbox every Monday morning so you can adjust your ad spend before the week begins.
- Scheduled delivery Monday 8 AM by default
- Customize the cadence and recipients per campaign group
- Posts to Slack or Teams in parallel
- Archive of every past digest for trend tracking
Questions
Things people ask
Which ad platforms do you connect to?
Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, Microsoft Ads, and most paid search or paid social platforms with public APIs. You can also upload CSV exports for niche channels.
Can we customize what "momentum" means?
Yes. You set the comparison window and which metrics count. Most teams use last seven days versus prior seven for cost per conversion. You can also weight conversion quality if your CRM sends that signal.
Does the digest include recommendations?
Yes. For each flagged campaign, the digest suggests a specific action: pause, scale, refresh creative, adjust bid, shift budget. Recommendations are based on your thresholds, not generic best practices.
Who receives the digest?
You configure recipient lists per campaign group. Marketing leadership, channel owners, the agency, or the founder. Different people can see different slices of the data based on their role.
Can we see the raw numbers the digest pulls from?
Yes. Every line in the digest links back to the full dashboard view with filters pre-applied. Click through to see the daily trend, ad-level breakdown, and creative performance.
What if our data is messy?
We clean it during setup. UTM parameters get standardized, campaign naming conventions get normalized, and we flag data quality issues so you can fix them at the source. The digest only runs on clean data.
Can non-technical team members configure it?
Yes. After initial setup, a marketing lead can adjust recipient lists, thresholds, and cadence through a simple admin UI. Advanced logic changes route back to us.
