UTM audit and cleanup tool
Scans your links and landing pages for broken or inconsistent UTMs. Proposes fixes and rewrites in bulk.
Possibilities
Where this could go
Automated UTM Parameter Scanning
The tool crawls your landing pages and marketing emails to identify missing or incorrectly formatted tracking tags.
- Crawl landing pages
- Scan email templates
- Identify missing parameters
- Flag formatting errors
Custom Tagging Rules And Enforcement
You can set specific naming conventions for your campaigns to ensure all tracking links follow the exact same structure.
- Define naming conventions
- Enforce lowercase rules
- Block unauthorized sources
- Standardize medium tags
Bulk URL Correction And Rewriting
Review proposed changes to your broken links and apply the fixes across your entire campaign setup with a single click.
- Review proposed fixes
- Edit links in bulk
- Update live campaigns
- Export corrected URLs
Questions
Things people ask
How does the tool find broken UTMs?
It connects to your marketing platforms like HubSpot or Marketo to extract live links and compares them against your defined tracking rules.
Can it fix links that are already live?
The tool generates the corrected URLs and can push updates directly to supported email drafts or ad platforms via API.
Does it check for case sensitivity issues?
Yes. You can configure the system to flag uppercase letters or spaces and automatically propose a lowercase and hyphenated alternative.
Will this integrate with Google Analytics?
The tool ensures your links are perfectly formatted before traffic hits your site so your Google Analytics reports remain clean and accurate.
What happens if a landing page is broken?
The crawler checks the HTTP status of the destination URL and alerts you if a link results in a 404 error or a redirect loop.
Can I set different rules for different teams?
You can create distinct workspaces or rule sets for different departments to accommodate their specific campaign naming requirements.
How do I apply the bulk rewrites?
You review a list of proposed changes in the dashboard and approve them in batches to update the URLs across your connected systems.
