Lead intake form that qualifies before it routes
Replaces your contact form. Scores each submission, routes hot leads to your phone, drops the rest into a nurture sequence.
Possibilities
Where this could go
Qualifies As They Type
Replaces your contact form. Asks the right questions, scores answers in real time, and never sends a cold lead to your phone.
- Conditional questions based on prior answers
- Real-time scoring against your ideal profile
- Inline feedback for the submitter so they see progress
Hot Leads To Your Phone
High-score submissions route to your phone for a 60-second callback window. The rest drop into a nurture sequence that never spams.
- Live SMS to on-call rep for hot leads
- Auto-schedule a callback if the rep is busy
- Nurture sequence for lower-score leads runs on your timing
Your Thresholds, Your Rules
You set what counts as hot. Score thresholds, segment rules, and disqualifiers all configurable without touching code.
- Score components and weights configurable
- Disqualifiers like competitor employees or bad-fit industries
- Every rule change is versioned and auditable
Questions
Things people ask
Can this replace my existing contact form?
Yes. We embed on your site or match your existing design system. You keep the branding, we handle the logic underneath.
How is the score calculated?
Weighted sum across company size, role, budget indication, timeline, product fit, and any custom fields. You define the weights during onboarding.
Where does the hot-lead SMS go?
The on-call reps phone. If theres no answer in 60 seconds, it escalates to the next rep or auto-schedules a callback with the lead.
What happens to low-score leads?
They enter a nurture sequence tailored to their score. Content, cadence, and disposition are yours to define.
Can we use our existing CRM?
Yes. Every lead syncs to your CRM with the full score breakdown, the form answers, and the routing outcome. Works with Salesforce, HubSpot, Pipedrive, GoHighLevel, Zoho.
Is this GDPR and CCPA compliant?
Yes. Consent capture, data portability, and deletion are all handled. We store only what the submitter agrees to and you control retention.
How is this different from a typeform or calendly?
Typeform collects. This qualifies, scores, routes, and actions. Calendly books. This handles everything before the booking and only lets the qualified book.
