$3,000 flat / one-time
Book a Call Pricing / Packages
Every way ScubaDev can help you ship.
No contracts past a calendar month. One honest price per engagement, published here so you can do the math before we ever talk.
Subscription dev from $5,995/mo
AI implementation from $2,495/mo
Startup program from $2,995/mo
Website development customquote
Website hosting availableon request
App upkeep from $995/mo
Dashboards from $5,995/mo
White label from $8,000project
Month-to-month. No long contracts. Full code ownership on delivery.
Subscription Dev Team
A senior engineering bench, on your calendar.
One price, one team, one month at a time. Three tiers are the commercial bench. A fourth tier lives under the Startup Program for bootstrapped founders who cannot yet justify the commercial rate.
Starter
Tier 1 One feature at a time, shipped clean.
$5,995per month
For product-led teams with a short backlog and a clear one-thing-at-a-time priority stack.
- 40 engineering hours per month
- One active workstream
- Weekly shippable on Fridays
- Shared Slack, live every business day
- Full code ownership, month to month
Momentum
Tier 2 Parallel workstreams for growing products.
$10,995per month
For post-PMF teams shipping features every two weeks across web, mobile, and the back office at the same time.
- 80 engineering hours per month
- Two active workstreams in parallel
- Two shippables per week
- Fractional CTO office hours
- On-call production incident coverage
- Monthly architecture review
Deep End
Tier 3 A pod that can replace an engineering department.
$19,995per month
For funded teams that need a multi-discipline pod without hiring, onboarding, and managing a six-person internal team.
- 160 engineering hours per month
- Multi-discipline pod, four active streams
- Dedicated tech lead and delivery lead
- SOC 2, HIPAA, and PCI workflows
- 24/7 production incident response
- Quarterly executive review
Startup Program
Capped at 5 seats Half the commercial rate. Same engineers.
$10,000$2,995per month
For founders who shipped a working prototype and need real engineers to make it survive revenue. Six months, five seats, capped on purpose.
- 20 engineering hours per month
- Vibe-code prototype cleanup and handoff
- Biweekly shippable feature
- Six-month runway, one 3-month extension
- 20% off month one if you graduate to Starter
- Full code ownership, no exit fee
Included at every tier
The guardrails come standard.
Whatever tier you pick, you get the same engineering discipline. The difference between tiers is capacity and parallelism, never quality of the people on the calls.
Weekly shippables
Every tier ships on a public cadence. You see a working deploy or a PR every Friday, not a status meeting about a status meeting.
Full code ownership
Your GitHub stays yours. Your keys stay yours. Your infrastructure is provisioned in your cloud account. On cancel we hand over the runbook and vanish.
Written everything
Decisions, architecture, trade-offs, incident post-mortems. All written, linked, searchable. No tribal knowledge held hostage by whoever happens to be online.
Month-to-month
No 12-month retainers. No ransom-style exit fees. Give us five business days notice any calendar month and we stand down clean.
14-day first ship
From contract to first deployed feature in two weeks at every tier. Day one is setup and scoping. Day fourteen is production.
AI Implementation
AI built by engineers, not by consultants.
Standalone AI packages for businesses that do not need a full software engagement, only the AI automations stitched into tools they already own. Voice agents, document intake, workflow bots, team copilots.
$1,995 flat / one-time
Book a Call Starter
AI Tier 1 Focused automation capacity, live in days.
$2,495per month
For teams who want focused AI workflow capacity that actually earns its rent. Voice agent, chatbot, or automation pipeline.
- Focused automation capacity (voice, chat, or workflow)
- Setup and platform integration
- Monthly optimization and tuning
- Performance monitoring dashboard
- Shared Slack with direct access
- Full ownership of all configurations
Momentum
AI Tier 2 Automation streams running in parallel.
$4,995per month
For teams ready to stack automations across phones, email, scheduling, and intake forms that all talk to each other.
- Expanded automation capacity running in parallel
- Multi-channel orchestration
- CRM and calendar integrations
- Weekly optimization sprints
- Custom integration support
- Monthly performance report
Deep End
AI Tier 3 An AI layer across the whole business.
$7,995per month
For operators stitching AI into every team: sales, ops, finance, support. Custom multi-system integrations and agent orchestration.
- Flexible automation capacity in scope
- Custom multi-system integrations
- Agent orchestration across teams
- Priority incident response
- Dedicated AI engineer on call
- Quarterly AI strategy review
Custom
AI + Engineering AI plus custom software engineering.
Let’s talkscoped quote
Unique requirements that combine AI automation with custom software development. Enterprise compliance, industry-specific AI models, or large-scale deployments.
- Everything in Deep End
- Custom AI model training for your industry
- SOC 2 / HIPAA compliance workflows
- Multi-location or multi-tenant deployments
- Plus custom software engineering alongside
- Scoped on a written SOW
Need the full breakdown of automations, integrations, and phases? The AI Implementation page walks through all of it.
Other engagements
Smaller jobs and specialty work.
Not everything needs a full subscription. These are flat-rate and focused retainer options for the times you want one surgical thing done, or you want ongoing maintenance on an app that is already in production.
Websites
Website development and hosting.
We build websites for businesses, campaigns, and product launches. Website development pricing is flexible and determined by the specific request, including page count, content, integrations, custom design, migrations, and launch support.
- Website developmentcustom quote
- Website hostingavailable on request
Final website pricing is scoped after we review what you want built and where it needs to live.
App Help
Full page Existing platform surgery.
For businesses running HubSpot, Salesforce, Zoho, ServiceTitan, Monday, or similar. Not custom code, just making your platform actually do what you bought it to do.
- Audit$2,500 flat
- Buildfrom $5,000 project
- Optimize retainerfrom $3,000 /mo
The $2,500 Audit credits 100% if you hire us for Build.
App Upkeep
Full page Maintenance retainer for live apps.
For apps that are in production and need a lighthouse, not a rebuild. Patches, dependency passes, SLA cover, minor feature work inside the hour allocation.
- Lighthouse$995 /mo
- Reef popular$2,495 /mo
- Harbor$4,995 /mo
Emergency intake, no retainer required: $2,500 flat for diagnosis plus up to six hours of remediation.
Dashboards
Full page Custom operational dashboards.
Dashboards that pull from your warehouse, your CRM, your ad platforms, your finance system. One source of truth per seat, editable by your team.
- Monthly ops$5,995 /mo
- One-time project$18,000 flat
Ship in two weeks. Your team owns the code on delivery.
White Label
Full page Senior dev capacity for agencies.
We stay behind your brand on client work. You mark us up 2-3x and keep your margin. Mutual NDA and MSA required to start.
- Project-basedfrom $8,000
- Retainer (per seat)$7,495 /mo
- Retainer 3+ seats$6,995 /mo
- Retainer 6+ seats$6,495 /mo
Rate lock available on annual commitments.
The math
Why a subscription beats a headcount.
First ship
14days
From contract to first deployed feature. No onboarding tax, no ramp quarter.
Saved
$180K+
Annual savings versus a single senior full-time engineer plus benefits, equity, and load.
Cadence
Weeklyshippables
Every tier ships production deploys or PRs every Friday, not status meetings about status meetings.
Notice
5days
Five business days to stand down. No ransom exit fee. Your code, your keys, your cloud.
Tier comparison
What changes between Starter, Momentum, and Deep End.
Quality of the people and guardrails stays constant. Capacity and parallelism go up. Use this table when you are deciding which tier your next quarter fits into.
| Feature | Startup | Starter | Momentum | Deep End |
|---|---|---|---|---|
| Monthly rate | $2,995 | $5,995 | $10,995 | $19,995 |
| Engineering hours | 20 / mo | 40 / mo | 80 / mo | 160 / mo |
| Parallel workstreams | 1 | 1 | 2 | 4 |
| Shippables per week | Biweekly | 1 | 2 | 3+ |
| Shared Slack | Yes | Yes | Yes | Yes |
| Fractional CTO hours | – | – | Yes | Yes |
| On-call incident coverage | – | – | Business hours | 24 / 7 |
| SOC 2, HIPAA, PCI workflows | – | – | On request | Yes |
| Dedicated tech lead | – | – | – | Yes |
| Full code ownership | Yes | Yes | Yes | Yes |
| Month-to-month exit | Yes | Yes | Yes | Yes |
| Contract length | 6 months | None | None | None |
Pricing FAQ
The questions we get before the contract.
Is there a trial or a pilot rate?
The closest thing we offer is the App Help Audit at $2,500, which credits 100% toward a Build engagement. For subscription tiers, the shortest commitment is one calendar month. If after month one it is not working, five business days notice and we stand down. We do not discount the first month outside the Startup Program.
How do I cancel? Is there a lockout?
Five business days notice any calendar month. No exit fee. No lockout. Your GitHub stays yours, your keys stay yours, your infrastructure stays in your cloud account. We hand over the runbook on the last day and vanish clean. We do not hold code, infrastructure, or access hostage ever.
What happens when scope changes mid-month?
Small scope changes fit inside your tier hours. Medium scope changes get surfaced in the weekly Friday retro so you can decide to defer them, trim something else, or move up a tier for a month. We write the trade-off down in plain English. No surprise invoices.
How does billing work?
Monthly retainer billed the first business day of the month via ACH or card. Flat-rate engagements bill 50% at kickoff, 50% at delivery. Enterprise Net 30 is available on Deep End and Custom tiers. Invoices come from Laguna Foundry, the parent company, on a Stripe invoice or wire depending on preference.
How long is the contract?
The subscription tiers are month-to-month by default. The Startup Program is a six-month commitment with a one-time three-month extension available, capped at nine months total. Flat-rate engagements run until delivery. White-label retainers are month-to-month with optional annual rate-lock for a small discount.
Do I own the code?
Yes. Always. The source code is yours on delivery and stays in your GitHub org from day one. No escrow, no licensing games, no "the code is yours but only on platforms we host." You can fork it, take it to another vendor, or archive it. We just believe we build it better than anyone else you will find at this price point.
Can I mix engagements, like subscription plus App Upkeep?
Yes. Subscription dev and App Upkeep work on separate codebases for a lot of clients. AI Implementation often runs alongside Subscription Dev for teams that want both the AI layer and custom features on the same app. The Dive call is where we sketch the combo that fits.
Why is the pricing not negotiable?
Because when it is negotiable, the engineer on the kickoff is not the engineer on the PR. Agencies that cut rates make it up in rework, junior labor, and ticket churn. Our rates are the rates, published here so you can do the math before we ever talk. If the rates are wrong for your stage, the Startup Program exists for exactly that reason.
Book a Call
Pick a slot. We talk in plain English.
30 minutes, one call, no pitch deck. You tell us what you are trying to ship. We tell you which tier fits, whether you even need us, and what the first two weeks look like.