Brand mention agent with sentiment
Watches the web and social for your brand. Summarizes daily, flags negative mentions for response.
Possibilities
Where this could go
Watches Every Channel
Scans news, blogs, Reddit, X, LinkedIn, YouTube, podcasts, and review sites for your brand and your products. One queue for every public mention.
- News, blogs, and forums swept hourly
- Social channels covered: X, LinkedIn, Reddit, YouTube comments, podcasts by transcript
- Review sites covered: G2, Capterra, Trustpilot, App Store, Google reviews
- Your brand, your products, your founders, and competitor mentions all in one feed
Sentiment And Intent, Not Just Keywords
Each mention is scored for sentiment and intent. The AI separates a happy user from a rant from a feature request, so your team only reads what matters.
- Sentiment score per mention: positive, neutral, negative
- Intent tags: complaint, question, praise, request, comparison, warning
- Priority queue surfaces negative mentions and high-reach positive ones first
- Trend chart shows how sentiment shifts week over week
Daily Digest, Action Ready
Lands a digest in your inbox or Slack every morning. Summarizes the day, flags the ones to respond to, links the draft replies.
- Morning digest in your inbox, Slack channel, or Teams
- Top five mentions called out with suggested response
- Draft reply generated in your brand voice, ready to send or edit
- One-click approve sends the response through your existing support or social tool
Questions
Things people ask
Which channels do you monitor?
News sites, blogs, Reddit, X, LinkedIn, YouTube, Hacker News, podcast transcripts, and major review sites like G2, Capterra, Trustpilot, and App Store. You can add custom sources during setup if we miss one.
How accurate is the sentiment scoring?
We let you set negative keywords and context rules to filter out irrelevant mentions. If your brand name is a common word, the agent looks at the surrounding text to ensure it actually refers to your company. You can adjust these rules at any time to keep your queue clean.
Can we suppress certain mentions?
Yes. Rules let you filter by source, author, keyword, or sentiment. Noise like internal blog posts, company news, or SEO junk can be hidden without losing the signal. You can also whitelist favorite sources for priority.
How are draft responses generated?
We train the draft writer on your brand voice during onboarding. The draft quotes the mention, answers the intent (question, complaint, praise), and follows your tone guide. You can edit before sending or approve as-is.
Can responses auto-send?
If you want, for specific low-risk intents like thank-you replies to positive mentions. Most clients keep human-in-the-loop for anything with a complaint or feature request. The rules are yours to adjust.
Does this replace our PR tool?
No. It sits in front of it. Mentions can push to Meltwater, Brandwatch, Cision, or a CRM note. Your PR tool still owns long-term coverage analysis. This is the daily triage layer.
What about non-English mentions?
Covered. The agent detects language per mention and scores sentiment in the original. Summaries can be delivered in English or the original language, your choice.
